Showhomes Staging Case Study

Showhomes North Shore, a Chicago area franchise owned by home stager Barbara Bliss recently completed a case study comparing homes in the North Shore area of Chicago that had used Showhomes against homes that didn't use Showhomes. The results are eye-opening!



Barbara tracked 18 homes she contracted and whole-house staged with a live in Home Manager, such as the photo above. These homes sold for an average of 93% of list price and dramatically beat local market conditions. Homes sold within 147 days on average after staging with Showhomes. Since Showhomes targets larger, more expensive homes, the average list price of these homes was well over $1 Million. Average Days on Market for these homes is over a year, running about 500 days on market average!

That's a success story for staging in itself and any staging company would trumpet those sales results. The most amazing thing was this: the comparison on homes Barbara pitched. She tracked the life of a similar group of homes in the same price range, size and location of town. Each one of these homes was a good candidate for Showhomes and we believed that our service would affect sales for the owners. Despite this, the owners decided not to use Showhomes and left the homes vacant.

None of the homes in her non-Showhomes group sold! At the end of her case study, these homes had several price reductions and were listed at an average of 86% of original list. 86%!! That means these homes will likely go further down in price when and if buyers make offers because we all know that no body pays list price for a vacant home. They are simply too vulnerable to low-ball offers.

We estimate for the average home owner in this case study that the cost benefit to the homeowner when they used Showhomes and our Home Manager staging was $75,000!
We welcome you using these stats, just be sure to credit them to Showhomes as we have put a lot of time and energy into this project.